Ultra White Shampoo is a gentle shampoo for regular use. This formula is made specifically for removing stains and brightening your Maltese's coat. The more you use this shampoo, the whiter your Maltese's coat will become. Apply shampoo, lather, rinse, and repeat. Comes in an easy to use squirt bottle. SECRET is specially formulated for Maltese dogs by the top breeder and top exhibitor of Maltese dogs in the United States. Special whitening formula will make Maltese white coats sparkle. Fortified with protein. Safe for puppies over 12 weeks of age. Size: 12 fl. oz.

I purchased the Secret White Coat Shampoo, Secret Coat Conditioner & Spray Detangler for my 14 week old Maltese puppy. These products are amazing! I shampooed, conditioned & sprayed him tonight with the detangler. He is bright white. His coat is very soft & smells great. I would definitely recommend these products to all Maltese owners.